Make 50k A Month With An Online Dating Site

It has been well documented that online dating is a phenomenon which has changed the lives of millions of people throughout the world. Two out of every five singletons in Europe and the USA aged 25 – 40 have used an on line service to either find a partner, or simply to enhance their social lives by making new friends.

This exponential explosion in the dating sector has meant that many companies owning and operating the sites themselves have come from a standing start to generating significant revenues in a matter of just a few months. It is possible to make a small fortune from online dating but, then again, it’s just as possible to lose your shirt. For every successful site, there are five others which simply ‘got it wrong’. If you follow these few basic guidelines, you could join the cyber-revolution which has not only become a lifestyle choice in itself for a great many consumers, but an extremely profitable market for webmasters to enter.

1. Niche works. Yes, we all know the names of the global dating sites which dominate the sector, but if you want to create a site that attracts millions of members, you are going to need very deep pockets just to get on the first rung of the ladder. There are a great many very successful sites that either cater to special interest groups such as bikers, military personnel etc or geo-targeted sites that cover just one country or even one city. The advantage of this kind of concept is that it is much easier and cheaper to promote than a service which attracts all-comers. The sophistication of online marketing, particularly the various pay-per-click search engines, enables you to target your audience very specifically thereby maximising your return on investment without having to overly stretch your financial resources.

2. Don’t over-complicate the design of the site. The primary aim of the homepage should be to encourage visitors to register with your service, not to marvel at your use of different colours or design features. Stick to just two colours (one should preferably be blue – the colour of trust) on a white background and avoid flashing buttons at all costs.

3. Keep your proposition simple. If a dating site looks so complicated that only ‘teccies’ can use it, you’ll lose most of your audience as soon as they land on your homepage. The most successful dating sites tend to offer a very basic system of picture profiles and secure messaging. People sign-up, create their profiles, upload their photos and start sending email messages to other members with whom they think they might be compatible. It’s easy and you don’t have to have a degree in computer sciences to do it. But there are many sites out there which offer a bewildering array of features – video profiles, psychological profiling and the like; all very expensive to integrate and manage and most, to be frank, are a complete waste of time and money.

4. Offer a free trial. This might seem rather ironic in an article which purports to tell you how to create a profitable business, but in order to get your members to pay you a subscription fee, you have to get them to register with your site in the first instance. If you let people have a look around, browse through the database and perhaps send a couple of messages to other people, they are far more likely to want to subscribe than if you ask them to do so straight away without giving them a taste of what your site can offer.

5. Populate your database as quickly as possible. People follow other people when they join dating sites and if your site looks like it hasn’t got many members, then people will give it a wide berth. When you launch, it’s well worth you doing a limited email marketing campaign which offers a free subscription to founder members. Remember, the hardest part of creating a successful online dating business is to get your first 100 registrants – you want them there in week one and the quickest way to do that is to offer a freebie to your first sign-ups. You’re not losing money – these are the most important members and without them your business will not get past first base.

6. Spend your marketing budget wisely. You don’t have to throw money at a dating site in order to promote it effectively – you just have to be smart. Establish an affiliate programme with one of the main networks operating in your country as soon you launch your site. Affiliates are third party web-sites which refer traffic to your business on a revenue sharing basis. You don’t have to pay affiliates to join your programme, you just offer them a percentage of any subscription revenue which they generate and this is the most cost-effective way of promoting yourself. And you should also avoid generic search-terms when you instigate pay-per-click campaigns on the major engines. Keywords like ‘dating’ and ‘online dating’ are expensive to bid on and convert less well than niche terms which are more applicable to the actual concept of your site. If, for example, you are running a dating service for singles living in Chicago, keywords like ‘Chicago dating’ or ‘singles in Chicago’ will be relatively cheap to bid on and will yield a far better conversion rate than the more general terms.

7. Offer good customer service. Remember, your members are real people many of whom will not be as computer savvy as you are and when any of them contact the site with a problem (a forgotten password or log-in difficulties are usually the most common), you should endeavor to respond as soon as you are able. An unanswered message is the easiest way to actually lose a member so don’t ignore or put off answering the mails that you will inevitably receive.

8. Communicate with your members. I’ve left this point until last but it it just as important as anything I’ve mentioned above. A weekly newsletter to your database will encourage people to log-in to their accounts on a regular basis (particularly if they are able to click through directly from the email to the site without having to log-in) and will also help to foster an emotional bond between your business and it’s paying customers. Every business to consumer online entity should have a human face and site owners who ignore this do so at their peril.

So there you have it; take heed of the eight snippets of advice that I have outlined above and you too can reap the substantial rewards on offer in this exciting and vibrant market sector.

Online Dating Guide – Will You Take 4 Simple Steps to Meet Your Great Love on a Dating Site?

An exciting benefit of an internet dating site is knowing that you may meet your great love in one click on a dating profile. You’re about to learn the secret of making the right click and choosing your best love match on internet dating sites, or when you accidentally bump into the love of your life.

The secret is to become a conscious dater.

I learned about conscious dating skills from Atlanta-based relationship coach and syndicated columnist, Jeff Herring. I’ve listed the 4 dating skill that you can learn right now. Then I’ve explained how you can use these skills on internet dating sites as you make a real connection with your virtual date.

4 Skills Of Conscious Dating That Guide You To Your Great Love

1. Scouting

Looking around your neighborhood or the world for people to whom you are attracted.
When you scout online, it’s often called searching or hunting for your love match.

2. Sorting

Having conversations that tell you whether this person is worth pursuing.

In online dating sites, you can have these conversations via email, by phone or video chats. However, there is a danger you can fall in love at first write or sound or sight through these virtual conversations.

In this step, you sort through your real feelings and compatibility to determine if you should make a real date with your virtual date by meeting face-to-face.

3. Screening

Doing things together and having longer conversations that tell you whether this person could become your life partner. Screening is not a virtual activity, since you’re now doing things together in person. That’s true for the final step:

4. Testing

Doing life together to see if this is doable over the long haul. Dating sounds simple when you see it as a conscious process and use these skills on dating sites.

How To Use These Skills To Make A Real Connection With Your Virtual Date:

There is a unique benefit of being a conscious dater on internet dating sites.

You may get a few chances to make a good first impression, as you progress through 4 stages of virtual meetings:

– being attracted to photos
– feeling interested in certain dating profiles
– getting to know a virtual date in e-notes
– enjoying phone and video conversations

A virtual connection may be captivating, but it isn’t real until you meet in person and see what feelings arise.

In each of these 4 stages of virtual meetings, you can move past chit-chat to make a meaningful connection.


Casually mention issues, interests and core values that are important to you in order to find out how your virtual date feels about them.

For example, if you’re a single parent, you might tell your virtual date in an early email or video chat that you love to go to your kids school and sports events, including their hockey games on weekend nights. Then watch their reactions.

They’ll let you know if spending weekend evenings with kids at the ice rink is Not their idea of fun.
You’ll be able to tell if they like kids, respect your commitment to family, and would enjoy being part of the fun.
If single parenting is your top priority, you would know which virtual match is a good fit for you on that issue.

What if you meet your love match by chance in real life?

If you have given thought to the strengths and special qualities that you seek and offer your love match, you’ll know what questions you may want to ask at first glance. After you playfully say, “You had me at Hello.”

How to Start an Online Dating Service Business

Making new friends and finding the person of your dreams is not as easy as it used to be. With the busy daily life of singles in the US, there is no available time for socialization outside of work.

Why is online dating service considered a profitable business? Here are some of the facts:

* Almost .5% of the US population is either single or divorced. The largest online dating websites have over 700,000 personal advertisements and profiles all enthusiastically searching for a partner. There have been thousands of marriages resulting from internet introduction.

* Internet-based dating services receive millions of dollars in revenue every year. There is guaranteed money in this business.

* Basic emotional needs are the easiest to sell. These needs include dating, love and romance. You will be paid by marketing romance to the increasing number of single web surfers.

If you are thinking on starting up your own online dating service business, here are four important factors to consider:

1) Online dating business plan: Organizing a plan would allow you to operate the business and ensure your company’s growth. A business plan is crucial for organizing and seeking potential clients. A business with development potential is always a safer investment than a business that settles for breaking even.

A plan would provide you with a clear view of your business’ future. It summarizes the company’s goals and provides your future staff to have information that is vital to the daily function of your company.

2) Website management method. You should plan for a presentable and quality web design or hire the best web designer in the industry. Determine which web hosting service is the best and enroll in it. For your website to attract thousands of visitors, you would need web hosting that could accommodate all the traffic and database of your members. You could also consider being your own web host that would enable you to manage your own server.

3) Marketing and advertising. The online dating service would require a large amount of advertising money to be able to set your company apart from the thousands of other dating services in existence.

4) Financial plan. Organizing your financial plan would help you establish the budget necessary to cover your daily operating costs. This plan would also help your company to develop long-term financial goals.

If you have successfully achieved all of your plans necessary for the company to run, you could now start your own online dating service business and give the singles a chance to meet their dream partner.